𝗡𝗶𝗸𝗲’𝘀 “𝗪𝗵𝘆 𝗗𝗼 𝗜𝘁?” 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻: 𝗔 𝗟𝗲𝘀𝘀𝗼𝗻 𝗶𝗻 𝗘𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝗟𝗲𝗴𝗮𝗰𝘆 𝗳𝗼𝗿 𝗧𝗼𝗱𝗮𝘆’𝘀 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲
On 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝟰, 𝟮𝟬𝟮𝟱, Nike officially launched its boldest reframe yet: turning the legendary 𝗝𝘂𝘀𝘁 𝗗𝗼 𝗜𝘁 into the question 𝗪𝗵𝘆 𝗗𝗼 𝗜𝘁?
This isn’t just a slogan update—it’s a 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝘀𝗵𝗶𝗳𝘁. Instead of focusing on the finish line, the campaign highlights the courage to 𝗯𝗲𝗴𝗶𝗻—those moments of choice, doubt, and resilience that define today’s athletes and creators.
Backed by 𝗪𝗶𝗲𝗱𝗲𝗻+𝗞𝗲𝗻𝗻𝗲𝗱𝘆, narrated by 𝗧𝘆𝗹𝗲𝗿, 𝘁𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿, and featuring stars like 𝗟𝗲𝗕𝗿𝗼𝗻 𝗝𝗮𝗺𝗲𝘀, 𝗖𝗮𝗶𝘁𝗹𝗶𝗻 𝗖𝗹𝗮𝗿𝗸, and 𝗖𝗮𝗿𝗹𝗼𝘀 𝗔𝗹𝗰𝗮𝗿𝗮𝘇, Nike is showing how even the strongest legacies must 𝗮𝗱𝗮𝗽𝘁 𝘁𝗼 𝘀𝘁𝗮𝘆 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁.
As a designer, I was inspired to create this 𝗺𝗼𝘁𝗶𝗼𝗻 𝗴𝗿𝗮𝗽𝗵𝗶𝗰 of a Nike shoe (crafted with Midjourney + motion tools) to echo the campaign’s energy and movement.
👉 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀: This campaign was launched just days ago, and it’s already sparking global conversations. It’s a reminder that legacy is timeless, but 𝗮𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 keeps a brand alive for the next generation.
🌊 The Ocean Doesn’t Swallow Plastic.
It Drowns in It.
This isn’t a jellyfish.
But what about the sea stingray trapped in plastic?
It’s a supermarket bag.
Its tentacles? Straws and wrappers.
Its barcode? A reminder that every product we design has an afterlife — and too often, it ends here.
8 million tons of plastic enter our oceans every year. It turns into microplastics, poisons marine life, and ends up on our plates.
As designers, we have a choice:
♻️ Create for convenience
or
🌱 Design for consequence.
I choose tomorrow.
What do you choose?
✨ 7 tendances design à explorer en 2025 ✨
Du néo-brutalisme audacieux aux dégradés lumineux, en passant par la douceur du minimalisme tactile… voici mes inspirations pour cette année et quelques pistes pour les intégrer à vos projets.
🎯 AI won’t replace you,
but someone using AI will.
As graphic designers, we’ve spent years honing our craft, mastering typography, color theory, layout design, and storytelling through visuals.
But here’s the truth:
The creative industry is evolving fast. Tools like MidJourney, Adobe Firefly, Canva AI, and Figma plugins are changing how we work, not eliminating the need for designers, but redefining what it means to be a valuable one.
You don’t have to fear AI — you have to master it.
Use it to streamline repetitive tasks, generate ideas faster, iterate on concepts, and deliver more value in less time. The real threat isn’t AI taking your job — it’s a competitor who’s already using it to outpace you.
💡 My challenge to fellow designers:
Learn at least one AI tool this week.
Experiment without judgment.
Stay curious, stay creative, stay relevant.
Let’s embrace the future of design — with creativity AND strategy.
💬 What AI tools are you already using in your workflow?
* The GIF file below is generated in 10 minutes by using MidJourney and Kling AI.
Blending Nature and Technology:
A Fusion of Photography, AI Art, and Graphic Design
This piece is an exploration of how organic textures and technology can come together to
tell a story.
In this case, spelling out my name in a form that feels alive, growing, and connected.
A visual conversation between nature’s forms and the tools of digital creation.
AI Design & Energy
AI Design & Energy
✅ 𝗖𝗮𝗿𝗯𝗼𝗻 𝗙𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁
Every AI-generated output carries a carbon cost. Complex projects involving multiple iterations or image generations can significantly increase this footprint.
✅ 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝘀
To reduce energy use, designers should:
• Limit unnecessary generations
• Use cloud services powered by green energy
• Optimize processing times and file sizes
❇️ 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀
The future of AI in design must prioritize environmental responsibility. Choosing providers committed to sustainability and advocating for clean energy usage can help reduce our digital footprint.
✒️ In conclusion:
AI tools are powerful, but not energy-neutral. As designers, being informed and intentional about how we use AI is key to building a more sustainable creative future.