๐ก๐ถ๐ธ๐ฒโ๐ โ๐ช๐ต๐ ๐๐ผ ๐๐?โ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป: ๐ ๐๐ฒ๐๐๐ผ๐ป ๐ถ๐ป ๐๐๐ผ๐น๐๐ถ๐ป๐ด ๐๐ฒ๐ด๐ฎ๐ฐ๐ ๐ณ๐ผ๐ฟ ๐ง๐ผ๐ฑ๐ฎ๐โ๐ ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ
On ๐ฆ๐ฒ๐ฝ๐๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ฐ, ๐ฎ๐ฌ๐ฎ๐ฑ, Nike officially launched its boldest reframe yet: turning the legendary ๐๐๐๐ ๐๐ผ ๐๐ into the question ๐ช๐ต๐ ๐๐ผ ๐๐?
This isnโt just a slogan updateโitโs a ๐ฐ๐๐น๐๐๐ฟ๐ฎ๐น ๐๐ต๐ถ๐ณ๐. Instead of focusing on the finish line, the campaign highlights the courage to ๐ฏ๐ฒ๐ด๐ถ๐ปโthose moments of choice, doubt, and resilience that define todayโs athletes and creators.
Backed by ๐ช๐ถ๐ฒ๐ฑ๐ฒ๐ป+๐๐ฒ๐ป๐ป๐ฒ๐ฑ๐, narrated by ๐ง๐๐น๐ฒ๐ฟ, ๐๐ต๐ฒ ๐๐ฟ๐ฒ๐ฎ๐๐ผ๐ฟ, and featuring stars like ๐๐ฒ๐๐ฟ๐ผ๐ป ๐๐ฎ๐บ๐ฒ๐, ๐๐ฎ๐ถ๐๐น๐ถ๐ป ๐๐น๐ฎ๐ฟ๐ธ, and ๐๐ฎ๐ฟ๐น๐ผ๐ ๐๐น๐ฐ๐ฎ๐ฟ๐ฎ๐, Nike is showing how even the strongest legacies must ๐ฎ๐ฑ๐ฎ๐ฝ๐ ๐๐ผ ๐๐๐ฎ๐ ๐ฟ๐ฒ๐น๐ฒ๐๐ฎ๐ป๐.
As a designer, I was inspired to create this ๐บ๐ผ๐๐ถ๐ผ๐ป ๐ด๐ฟ๐ฎ๐ฝ๐ต๐ถ๐ฐ of a Nike shoe (crafted with Midjourney + motion tools) to echo the campaignโs energy and movement.
๐ ๐ช๐ต๐ ๐ถ๐ ๐บ๐ฎ๐๐๐ฒ๐ฟ๐: This campaign was launched just days ago, and itโs already sparking global conversations. Itโs a reminder that legacy is timeless, but ๐ฎ๐ฑ๐ฎ๐ฝ๐๐ฎ๐๐ถ๐ผ๐ป keeps a brand alive for the next generation.
๐ The Ocean Doesnโt Swallow Plastic.
It Drowns in It.
This isnโt a jellyfish.
But what about the sea stingray trapped in plastic?
Itโs a supermarket bag.
Its tentacles? Straws and wrappers.
Its barcode? A reminder that every product we design has an afterlife โ and too often, it ends here.
8 million tons of plastic enter our oceans every year. It turns into microplastics, poisons marine life, and ends up on our plates.
As designers, we have a choice:
โป๏ธ Create for convenience
or
๐ฑ Design for consequence.
I choose tomorrow.
What do you choose?
โจ 7 tendances design ร explorer en 2025 โจ
Du nรฉo-brutalisme audacieux aux dรฉgradรฉs lumineux, en passant par la douceur du minimalisme tactileโฆ voici mes inspirations pour cette annรฉe et quelques pistes pour les intรฉgrer ร vos projets.
๐ฏ AI wonโt replace you,
but someone using AI will.
As graphic designers, weโve spent years honing our craft, mastering typography, color theory, layout design, and storytelling through visuals.
But hereโs the truth:
The creative industry is evolving fast. Tools like MidJourney, Adobe Firefly, Canva AI, and Figma plugins are changing how we work, not eliminating the need for designers, but redefining what it means to be a valuable one.
You donโt have to fear AI โ you have to master it.
Use it to streamline repetitive tasks, generate ideas faster, iterate on concepts, and deliver more value in less time. The real threat isnโt AI taking your job โ itโs a competitor whoโs already using it to outpace you.
๐ก My challenge to fellow designers:
Learn at least one AI tool this week.
Experiment without judgment.
Stay curious, stay creative, stay relevant.
Letโs embrace the future of design โ with creativity AND strategy.
๐ฌ What AI tools are you already using in your workflow?
* The GIF file below is generated in 10 minutes by using MidJourney and Kling AI.
Blending Nature and Technology:
A Fusion of Photography, AI Art, and Graphic Design
This piece is an exploration of how organic textures and technology can come together to
tell a story.
In this case, spelling out my name in a form that feels alive, growing, and connected.
A visual conversation between natureโs forms and the tools of digital creation.
AI Design & Energy
AI Design & Energy
โ ๐๐ฎ๐ฟ๐ฏ๐ผ๐ป ๐๐ผ๐ผ๐๐ฝ๐ฟ๐ถ๐ป๐
Every AI-generated output carries a carbon cost. Complex projects involving multiple iterations or image generations can significantly increase this footprint.
โ ๐๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ ๐ ๐ฒ๐ฎ๐๐๐ฟ๐ฒ๐
To reduce energy use, designers should:
โข Limit unnecessary generations
โข Use cloud services powered by green energy
โข Optimize processing times and file sizes
โ๏ธ ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐
The future of AI in design must prioritize environmental responsibility. Choosing providers committed to sustainability and advocating for clean energy usage can help reduce our digital footprint.
โ๏ธ In conclusion:
AI tools are powerful, but not energy-neutral. As designers, being informed and intentional about how we use AI is key to building a more sustainable creative future.